Against the backdrop of accelerated restructuring in the global industrial automation industry, Mijoint Intelligent officially stepped into a critical phase of globalized high-quality development in 2025. It has constructed a dual-drive development pattern of "endogenous growth + extensive expansion" through a series of strategic layouts, marking a significant upgrade in its global competitiveness.
1. Endogenous Growth: Merger to Strengthen Core Competitiveness
The full acquisition of Shenzhen Synteda Automation Equipment Co., Ltd. stands as a key move for Mijoint to consolidate its technological advantages. With over a decade of experience in the consumer electronics precision assembly equipment field, Synteda brings distinctive value to the integration:
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Technological Bonus: Possesses multiple core patents in visual positioning and flexible grasping, complementing Mijoint’s modular platform architecture.
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Customer Synergy: Its customer base including Huawei and OPPO forms a strong complement to Mijoint’s existing business ecosystem.
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Immediate Results: After the merger, the integrated R&D team quickly launched a new smart wearable device assembly solution, initially demonstrating remarkable technological synergy effects.
2. Extensive Expansion: Overseas Layout to Deepen Market Penetration
While strengthening domestic integration, Mijoint has accelerated its overseas deep cultivation, with Southeast Asia as the core strategic market:
2.1 Malaysian Subsidiary: Regional Service Hub Put into Operation
Officially registered and operational in Q2 2025, the Malaysian subsidiary is located in Penang Technology Park—home to global semiconductor giants such as Intel and ON Semiconductor, with well-developed industrial supporting facilities and abundant talent reserves. Its core functions include:
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Focus on technical services and after-sales support in Southeast Asia;
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A 20-person localized technical team enables 48-hour rapid response to customers in Vietnam, Thailand and other neighboring countries;
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Shorten service radius and reduce cross-border operation costs effectively.
2.2 Thai Branch: Strategic Layout to Be Completed
Currently in active preparation, the Thai branch is scheduled to be established in Q1 2026. Upon completion, Mijoint will form a Southeast Asian service network centered on Malaysia, fully covering the region's booming electronics manufacturing market (the market size of high-speed cables and connectors in Southeast Asia exceeded 3 billion US dollars in 2024).
3. Strategic Upgrade: From "Product Export" to "Localized Operation"
These initiatives signify Mijoint’s globalization strategy upgrade. Previously relying on the agent model, the company faced constraints in market response speed and customer stickiness. Now, through domestic resource integration and overseas localized team building, it has achieved dual improvements in technological R&D depth and global service coverage, laying a solid foundation for undertaking large-scale international orders.
Internal forecasts indicate that with the gradual release of overseas business potential, the proportion of Mijoint’s overseas revenue will rise from 12% last year to 25% in 2025, driving its globalization drive into a fast-developing track.
